Nike Air Max is a shoe by the company Nike that was introduced in 1987 as the first example of Air Max-branded technologies. The Nike Air Max shoe uses a large air cushioning unit which is visible at the side of the midsole in most models. Especially sought after models include the 1987, 1990, 1993, 1995, 1996, 1997, 1998, and to an extent, 2003. The 1993 model was the first to have the fully visible heel Air unit that was visible in the back as well as on the sides, and the 1995 model was the first to feature visible forefoot Air.
The Beatles song Revolution was used in a television commercial to promote the shoe. It was the first and only time that a song performed by the Beatles was used in a TV ad.
The cushioned shoe has been a popular clothing item among gabber music fans and the Dutch song Het land van ... by Lange Frans & Baas B states that Air Max won't ever go out of fashion in the Netherlands.
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